Restaurant Feasability Evaluation

Feasibility Questionnaire - We do the research to ensure you will Succeed! Call today: 916-532-1377

• Define areas from which you expect to draw customers (primary, secondary and tertiary trade areas)
• Provide Demographic analysis --- age, income, wealth, education, employment rate, etc.
• Provide analysis of local population attributes such as lifestyle, culture, employment diversity and stability, etc.
• Describe what you noticed while taking a tour of the selected site(s) and the local area. This should include an analysis of Views (is that a junk yard across the street just down the block?)Smells (is that a paper mill nearby?)Noise (too close to a rowdy biker bar?) Pollution (half a block away from a cement factory?)
• Provide an analysis of other restaurants in the target areas to uncover potential missed opportunities or threats .
• Identify and analize direct and indirect competitors
• Analize local traffic volume, traffic patterns, and parking capacity. The analysis should cover both opportunities and threats (ie. major construction down the street?)
• Define and analize the ideal and likely customer profile(s)
• Provide analysis of local restaurant sales performance compared to regional or national averages
• Provide High level pro-forma financial analysis (buildout, lease, equipment, staffing, taxes, liquor license, marketing expenses, revenues.